GRIT Coaching
A full custom site for an online wellness coaching business, with SEO and AI-search setup built in.
Custom web design + Google SEO + AI search
Custom websites built to win customers. Not just clicks.
We design websites from scratch for businesses across the U.S., combining conversion-focused design, Google SEO and AI-search optimization tailored to your market.
Custom-built. You own it. No long contracts.
Free website check
Can Google and AI tools find and understand your site?
Where your customers search
- Google Search
- Google AI Overviews
- ChatGPT
- Gemini
- Perplexity
- Bing
- Copilot
- Claude
The shift
Search changed. Most websites didn't.
People still Google. But in BrightLocal’s 2026 survey of 1,002 US adults, 45% said they had used AI tools for local business recommendations, up from 6% a year earlier. Those answers usually name only a handful of companies.
We build sites that search engines and AI tools can find, understand and describe accurately, without losing what makes you rank on Google.
AI answer
Question: Who's a good painter near me for cabinets?
A few well-reviewed options nearby:
- Your business Cabinet refinishing specialists, licensed and insured, 4.9 stars, serves your area.
- Another company
- One more company
Our method: Market-Matched Visibility
Where are your customers?
A one-town plumber and a nationwide brand should not get the same SEO package. We build your site and your visibility plan around the exact market where you need to win customers. Pick yours to see how the plan changes.
Local
A plumber in one town
Show up in the map pack and when someone asks an AI tool for the best ___ near me.
Google SEO
Google Business Profile, map-pack rankings, local citations and pages that name your town and each service.
AI search (AEO + GEO)
Clear service-area facts, reviews that mention your town and the jobs you do, and plain answers to the questions locals ask.
What we build
A focused site of up to 6 pages, with a page for each core service.
How we measure it
Map-pack position and AI answers for the 10 to 20 searches that bring in your customers.
Usually fits Essential + $100/mo care
Audit my visibility in this marketRegional
A roofer covering 12 suburbs
Get found in every suburb you serve, not just the one your office is in.
Google SEO
A genuinely useful page for each city and service, linked so Google sees your whole footprint.
AI search (AEO + GEO)
Service-area markup listing every city, plus reviews and listings that confirm where you actually work.
What we build
Up to 15 pages, including location pages and a blog with 4 launch articles.
How we measure it
Rankings and AI mentions city by city, tracked and reported every month.
Usually fits Pro + $199/mo
Audit my visibility in this marketStatewide
An insurance agency licensed in one state
Be the name people and AI tools trust across the state, not just at home.
Google SEO
State and regional pages, state-level directories and content built around the questions people ask statewide.
AI search (AEO + GEO)
Consistent licensing, coverage and location facts that AI tools can confirm on other trusted sites.
What we build
Regional and statewide service pages, plus articles that answer statewide questions.
How we measure it
Monthly AI visibility tracking across the state’s main cities and questions.
Usually fits Pro or Elite
Audit my visibility in this marketNationwide
An online store or remote service
Compete for national searches against bigger brands with bigger budgets.
Google SEO
Topic authority: in-depth guides, comparison and category pages, and links from respected sites.
AI search (AEO + GEO)
A strong, consistent brand, expert answers and mentions on the sites AI tools cite most.
What we build
25+ pages with topic and comparison pages, plus 2 new articles a month.
How we measure it
A quarterly competitor and AI-citation report, plus a quarterly strategy call.
Usually fits Elite + $399/mo
Audit my visibility in this marketSelling in other countries? Work for businesses outside the US is available by request.
Start here
Know exactly what’s costing your website customers.
For $595, we review your website, your Google visibility, your AI-search presence and the competitors getting found instead. You get a prioritized action plan and a personal walkthrough of what to fix first.
Delivered in 7 business days · 45-minute walkthrough · 100% credited toward any build.
- Technical check. Speed, mobile experience, crawlability, indexing, page titles and structured data, with every problem explained in plain English.
- Google visibility baseline. Where you show up today for the searches your customers actually use in your market, including the map pack if you serve locally.
- AI visibility baseline. We ask ChatGPT, Gemini, Perplexity and Google AI Overviews the questions your customers ask, and record who gets named, what is said and which sources are cited, with the date checked.
- Competitor comparison. Who gets found or recommended instead of you, and the evidence behind them: reviews, pages, listings and mentions.
- Reviews and listings check. Your Google Business Profile, reviews and directory listings, and whether your name and details match everywhere.
- Prioritized fix list. The top three fixes ranked by impact, then the rest, so you know exactly where to start.
Recent work
Real, live sites.
Some are client work and some are businesses our founder owns. Each one is labeled.
Chad Nixon Homes
About 56 pages of neighborhood and seller content with full AI-search setup. In a 15-question AI check, Claude named Chad for "sell my house Greeley."
Refuvia Wellness
A nationwide telehealth brand moved from a starter template to a custom build, with treatment and pricing pages, a connected patient portal, compliance-reviewed copy and 11+ SEO and AI-search pages.
What we build
Built for the way your business works.
- 01Local service contractor sitesPainters, roofers, HVAC, landscapers and every trade in between.
- 02Real estate agent and team sitesPersonal agent brands and full team sites.
- 03Telehealth, clinic and wellness sitesBrands that need trust, clear pricing and careful medical copy.
- 04Small business and personal brand sitesSimple, fast and easy to update.
- 05E-commerce and product sitesCatalogs, product pages and checkout.
- 06Nonprofit and community sitesMission, donations, events and volunteers.
Something different in mind?
Don’t see what you’re looking for? Let’s figure it out together.
Not every business fits a package. Maybe you need a quote calculator, a client portal, online booking or something nobody’s built yet. Bring the idea, and we’ll brainstorm the best way to make it work, with a clear quote before any work starts.
Let’s brainstorm- Quote and price calculators
- Client portals and logins
- Booking and scheduling
- Membership and course areas
- Directories and listings
- Integrations with the tools you already use
The honest comparison
A custom studio, priced in the open.
| Compare | Set & Seen Studio | Typical agency | DIY builder |
|---|---|---|---|
| Starting price | $1,800 one time + $100/mo care | $5,000–$15,000 | $0–$300, plus your time |
| AI search (AEO + GEO) | Set up on every site | Often a $1,500+/mo add-on | Not included |
| Who owns the site | You: domain, content and files | Varies by contract | You, but tied to the platform |
| Contracts | Month to month after a 3-month care minimum | Some ask for 6–12 month commitments | Monthly subscription |
| Who does the work | The founder, start to finish | Often an account team | You |
| Pricing shown up front | Yes, right on the site | Often only after a call | Yes |
Sources: agency and DIY build costs from Levitate's 2026 pricing guide; AI search retainers from OutreachBloom's AEO/GEO pricing guide; a 12-month campaign example from Victorious. Typical US ranges; your Set & Seen quote is fixed before any work starts.
Pricing
Real prices, right here.
Most agencies make you book a call to find out. Here's where we start.
Essential$1,800 + $100/moBest for one town or small regionA sharp custom site that gets you found in one market.Choose Essential →Pro · Recommendedfrom $3,500 + $199/moBest for many cities or a whole stateMore pages, location coverage and monthly tracking for businesses competing across a wider area.Choose Pro →Elitefrom $6,500 + $399/moBest for national reach, or any business that wants the biggest, most standout siteThe biggest, most standout site, with a nationwide strategy and steady content.Choose Elite →
Any plan can target any market. Pick by how much site you need.
Not ready for a new site? Start with the $595 Website & AI Visibility Audit, credited in full toward any build.
How we work
Simple, start to finish.
The ownership promise
Your domain, your content and your site files are always yours. If you ever leave, you take everything with you.
Start with the facts
Run the free website check, or get the $595 audit if you want the full picture first. Prefer to talk? Book a free 15-minute call.
Plan and design
You fill out a short form and send sites you like. Within a business day you get a plan and price, then two homepage design directions to choose from.
You approve
Nothing goes live until you’ve approved every page.
Launch
Weeks, not months: most Essential sites go live in about 1 to 2 weeks. Always on your own domain, and you own your domain, content and files.
Grow
Your monthly plan keeps the site fast and secure, and Pro and Elite plans track where you show up and keep adding content.
A note from the founder
“When you hire Set & Seen, you get me.”
I've spent more than a decade building and running businesses. I lead a real estate team and have overseen thousands of transactions, and I'm a founder of a nationwide health and wellness company, where I built the brand, the website and the online presence from the ground up.
No hand-offs, no jargon and no long contracts. Just a site built to work hard for your business, and someone you can actually reach.
Chad Nixon, founder · Based in Colorado, serving businesses across the US.
Where do you work?
Set & Seen Studio is based in Colorado and works remotely with businesses across the United States, by video call and email. Work for businesses outside the US is available by request.
Can you target only the areas my business serves?
Yes. We plan your SEO and AI search work around your real market, whether that is one town, a group of cities, a whole state or the entire country. We call it Market-Matched Visibility.
How much does a custom website cost?
Essential sites are $1,800 plus $100 a month for care. Pro starts at $3,500 plus $199 a month, and Elite starts at $6,500 plus $399 a month. Any plan can target any market, and you get a fixed quote before any work starts.
Related: Pricing
What is the difference between the free website check and the $595 audit?
The free check automatically tests a handful of technical signals on your homepage in about ten seconds. The $595 audit is a human review of your whole site, your competitors, your Google visibility and what AI tools actually say about you, followed by a prioritized plan and a walkthrough call.
Related: Free website check · The $595 audit
Can you guarantee ChatGPT will recommend my business?
No one can guarantee what an AI assistant says, and you should be wary of anyone who does. We make your business clear, consistent and well documented so you are a strong candidate, and we track what the assistants say over time.
Do I own my website?
Yes. You always own your domain, your content and your site files.
Find out what's costing you customers.
The Website & AI Visibility Audit: a prioritized plan in 7 business days, with a 45-minute walkthrough. Fully credited toward any build.